Tilt The Windmill: Managing Innovation Portfolios
The life expectancy of large companies is declining more quickly today than ever. The leading reason for this diminished lifespan is in their persistence to combat challenges that do not alter the company’s success or failure — they are tilting at windmills in a way not too dissimilar to Don Quixote fighting imaginary giants. An incredible amount of resource can be wasted fighting the wrong problem; instead, I propose that large companies methodically chase innovation and move to new business models to survive and succeed.
Having thoroughly studied why most companies fail to innovate