Quantifying the Impact of Analytics on Company Performance

A Summary of the Data You Need to Get Your Budgets Approved

Analytics leaders consistently struggle to get their budgets approved. At IIA, we’ve seen this struggle among our research clients since our founding in 2010. Core to this struggle has been the difficulty analytics leaders have incredibly assigning value to the outcomes of their proposed investments when submitting budgets for executive approval. Unlike IT investments where costs are known as are the expected returns of those costs, analytics functions operate on making bets, the outcomes of which are much harder to estimate. Credibly quantifying

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