Portland 2019 Analytics Symposium Video: Marc Demarest

Information Economy Mapping

Marc Demarest – CEO & Principal, Noumenal

Every organization has a naturally occurring information economy. The rules of other economies hold: there is supply and demand, supplier and buyer power, competitive alternatives, infrastructure, regulation, taxation, and more. Two important rules of thumb: demand always finds a way to get its needs met, and there are legitimate, necessary restrictions on freedom.

Roughly 80% of organizations have a Soviet-style, state-controlled information economy. In the other 20% it is a laissez-faire, demand-style information economy. In every organization it is important to know where you are and

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