Portland 2019 Analytics Symposium Video: Cathy Huyghe

Uncorking Analytics: Moving the Wine Industry Towards Data-Driven Decisions

Cathy Huyghe – Co-Founder, Enolytics

The wine industry is thousands of years old, and has always been based on artistry, taste, love, and romance. The culture and practices of the wine industry are deeply embedded and slow to change. But as in all industries, analytics is changing the game. Wineries can now tap into new sources of data to better understand market dynamics in countries across the globe and can better understand consumer preferences along multiple dimensions. This is impacting decisions about R&D, production, and

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