Portland 2019 Analytics Symposium Video: Brent Dykes
Mastering The Art and Science of Storytelling
Brent Dykes – Director of Data Strategy, DOMO
Storytelling is the most powerful way to convey ideas. Stories beat statistics because they are more memorable and persuasive; we feel stories. Stories that combine the right data, narrative, and visuals can change beliefs and attitudes and get people to take action.