Portland 2019 Analytics Symposium Video: Brent Dykes

Mastering The Art and Science of Storytelling

Brent Dykes – Director of Data Strategy, DOMO

Storytelling is the most powerful way to convey ideas. Stories beat statistics because they are more memorable and persuasive; we feel stories. Stories that combine the right data, narrative, and visuals can change beliefs and attitudes and get people to take action.

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