Morgan Stanley Delivering High-Quality Customized Advice at Scale

Introduction

Driving growth at Morgan Stanley is about equipping thousands of financial advisors to efficiently deliver personal, customized advice to clients in dynamic markets. Providing personalized financial advice at scale requires more than just leveraging new tools and technologies; it requires creating an analytically enabled, empowered organization.

With all the hype in the marketplace around artificial intelligence and big data, it’s important to remember that while algorithms can play an important role in the changing business landscape, they are only one part of a holistic network of capabilities that organizations must leverage

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