Inquiry Response: Ways To Improve Customer Relationship Management
We supply propensity models to the marketing team to help predict customer behavior for our various brands. Beyond this, what can our analytics team be doing to support them?
THE BIG IDEAS:
- Event detection
- Natural language processing
- Three more techniques
You’re on the right track with propensity models. Build a bank of predictive models—logistic models, neural networks, Bayesian, XGBoost, random forest, survival analysis—to predict customer behavior. This is number one.