Inquiry Response: Ways To Improve Customer Relationship Management
Inquiry:
We supply propensity models to the marketing team to help predict customer behavior for our various brands. Beyond this, what can our analytics team be doing to support them?
Response:
THE BIG IDEAS:
- Event detection
- Natural language processing
- Three more techniques
EVENT DETECTION
You’re on the right track with propensity models. Build a bank of predictive models—logistic models, neural networks, Bayesian, XGBoost, random forest, survival analysis—to predict customer behavior. This is number one.
- The
