Inquiry Response: Using Social Media to Inform Customer Segmentation

Inquiry:

We’re keen to understand the needs and attitudes of our clients so we can better tailor our communications and suggest additional services. How have others used third-party data to better understand their customers?

Response:

THE BIG IDEAS:

  • Web scraping and clustering
  • App usage and triangulation
  • Four tools that may be helpful

WEB SCRAPING AND CLUSTERING

You can use web scraping to extract data from websites in an automated way, or manually, and use clustering to find similarities within customer

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