Inquiry Response: Tips for Good Storytelling

Inquiry:

As our organization’s center of excellence, we’re tasked with telling stories based on the data. What recommendations would you share with a team who is still working on doing this well?

Response:

THE BIG IDEAS:

  • What makes a good story
  • Conversational approach
  • Final thoughts

WHAT MAKES A GOOD STORY

Storytelling is popular because stories resonate better than showing visualizations and data dumps. All stories have an arc—a beginning, a middle, and an end. You can think about

Become a Research & Advisory Network Client to see the rest. Contact us to get started

Log in: