Inquiry Response: Tips for Good Storytelling
As our organization’s center of excellence, we’re tasked with telling stories based on the data. What recommendations would you share with a team who is still working on doing this well?
THE BIG IDEAS:
- What makes a good story
- Conversational approach
- Final thoughts
WHAT MAKES A GOOD STORY
Storytelling is popular because stories resonate better than showing visualizations and data dumps. All stories have an arc—a beginning, a middle, and an end. You can think about