Inquiry Response: Planning For A Digital Customer Experience
We’re planning a microservices architecture to improve our digital customer experience. We’re moving towards a digital experience that it is curated and customized for a particular journey. What should we be thinking about?
THE BIG IDEAS:
- Prime the pump
- Validation and A/B testing
- Things you can do
PRIME THE PUMP
Everything you want to do with curated customer experiences requires rich data. This is especially true in a microservices environment where you want to provide various