Inquiry Response: Planning For A Digital Customer Experience

Inquiry:

We’re planning a microservices architecture to improve our digital customer experience. We’re moving towards a digital experience that it is curated and customized for a particular journey. What should we be thinking about?

Response:

THE BIG IDEAS:

  • Prime the pump
  • Validation and A/B testing
  • Things you can do

PRIME THE PUMP

Everything you want to do with curated customer experiences requires rich data. This is especially true in a microservices environment where you want to provide various

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