Inquiry Response: Moving Beyond Membership Analytics

Inquiry:

We have extensive loyalty club data and perform extensive membership analytics. What should we be thinking about when it comes to data monetization? What types of data governance are necessary for our current state? Beyond membership analytics, what are some common use cases we should consider focusing on next?

Response:

THE BIG IDEAS:

  • Data monetization
  • Data governance timing
  • What to work on next

MONETIZATION

To monetize data, ask yourself: what do we have of value? how can we package that

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