Inquiry Response: Measuring Promotion Success

Inquiry:

How can we measure the lift from coupons used and what’s the best way to deploy the models to do it? We know we have lift coming in from various combinations of promotions, but we need a more granular view. Unfortunately, we don’t have access to web data, although we can track the coupons used in our brick-and-mortar stores. What do you think?

Response:

THE BIG IDEAS:

  • Attribution modeling
  • Workaround
  • Model deployment

ATTRIBUTION MODELING

Attribution modeling is the

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