Inquiry Response: Graph Databases for Customer Data Complexity

Inquiry:

We’re developing a customer data platform and are challenged by the wide variety of ways our customers interact with us. How are other organizations trying to solve this problem?

Response:

THE BIG IDEAS:

  • Graph database
  • Schema
  • Relationships

GRAPH DATABASE

Graph databases (GDBs) are gaining popularity as data complexity increases. They transform complex webs of dynamic data into meaningful (and understandable) relationships to help deliver real-time insight and action. They connect relationships between data much more effectively than relational databases.<

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