Inquiry Response: Graph Databases for Customer Data Complexity
We’re developing a customer data platform and are challenged by the wide variety of ways our customers interact with us. How are other organizations trying to solve this problem?
THE BIG IDEAS:
- Graph database
Graph databases (GDBs) are gaining popularity as data complexity increases. They transform complex webs of dynamic data into meaningful (and understandable) relationships to help deliver real-time insight and action. They connect relationships between data much more effectively than relational databases.<