Inquiry Response: Getting Executive Buy-In For Digital Transformation

Inquiry:

We’re preparing for a digital transformation — shifting from account-centric to customer-centric. The leaders like the idea in spirit, but how do we get them to understand what this really means so we can begin to take real action?

Response:

THE BIG IDEAS:

  • Customer experience matters
  • Mobilization
  • Mindset shift

CUSTOMER EXPERIENCE MATTERS

In general, the banking world is shifting toward customer-centricity, so you’re on the right track. Convincing executives that customer-centricity is the way to go comes down to

Become a Research & Advisory Network Client to see the rest. Contact us to get started

Log in: