Inquiry Response: Data Collection For The Digital User Experience

Inquiry:

We are focusing on improving our digital user experience and would like to speak with someone who can help us better understand what data is available for us to collect at this point in time.

Response:

THE BIG IDEAS:

  • High-level view
  • Other complications
  • Third-party cookies

HIGH-LEVEL VIEW

Depending on what areas and ecosystems you’re working in, you may be more or less restricted for data collection. At a high level, here’s what I’ve seen considering the US

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