Inquiry Response: Analytics for B2B2C E-Commerce

Inquiry:

We are relying more and more on digital B2B2C to reach our consumers. As we ramp up e-commerce, how can we apply analytics and what kind of investment should we make? What did you do in your company?

Response:

THE BIG IDEAS:

  • What we didn’t do
  • Data from partners
  • Demand forecasting

WHAT WE DIDN’T DO

We made a strategic decision not to invest heavily in analytic capability on the second-party e-commerce side. For the walmart.coms

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