Graph Analytics Use Cases

Introduction

In 1996, two computer science students — Larry and Sergei — were enthralled by the emerging internet. But finding anything on the undeveloped web was horribly difficult. Then came the “Aha!” discovery that academic web page citations (URLs) are a proxy for popularity. If many websites “like” the same web page, that page value is probably higher to researchers. So Larry and Sergei designed an algorithm called PageRank. It measured “link juice” — the strength between web pages. Google emerged from PageRank, web URLs and an advertising business model. This article explores the incredible value of “link juice.”

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