Disney’s Data-Driven Decision-Making Culture: The Disney Data and Analytics Conference

The Big Ideas

  • Disney hosts regular conferences to share company best practices and communicate analytics successes.

  • Including a diversity of staff beyond just analytics teams in conferences has a strong impact on building a data-driven culture.

  • Securing sponsorship can be an accelerator/enabler.

  • Incorporating external participants can broaden interest and provide additional perspective.


Building a data-driven decision making culture is not easy. When managers are used to making decisions based on intuition and experience, finding ways

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