Disney’s Data-Driven Decision-Making Culture: The Disney Data and Analytics Conference
The Big Ideas
Disney hosts regular conferences to share company best practices and communicate analytics successes.
Including a diversity of staff beyond just analytics teams in conferences has a strong impact on building a data-driven culture.
Securing sponsorship can be an accelerator/enabler.
Incorporating external participants can broaden interest and provide additional perspective.
Building a data-driven decision making culture is not easy. When managers are used to making decisions based on intuition and experience, finding ways