Dimensions of a Data-Driven Culture

Introduction

In non-data-driven businesses, data may play a part in decision-making, but it doesn’t drive decisions. Instead, leaders may rely on intuition, mistake conventional wisdom for facts, and use confirmation bias (sifting the data so it agrees with the desired outcome).

On the other hand, data-driven businesses let data guide decisions, outcomes and strategies, even when the data goes against inclination and time-honored assumptions. Having a data-driven culture means that you go where the data and your interpretation of the data lead you, rather than using data selectively to reinforce your positions for other

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