Segmenting Your Analytics Demand

Intro to Demand Segmentation

Every organization has an information economy with a supply side that provides data and tooling to analysts and a demand side that consumes data and analyses to make decisions (see Mapping an Information Economy for a more in-depth discussion). Advanced analytics programs require an information economy oriented to the demand. This means moving away from what is highly likely to be a supply-controller, command-oriented information economy, driven by IT, to instead be an information economy where demand and business needs trumps supply.

However, in transitioning to a demand orientation, analytics leaders

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