Research

Inquiry Response: Paid Promotion Optimization with Low Price Elasticity

By IIA Expert, Mike Gamage, Aug 10, 2020

Available to Research & Advisory Network Clients Only

Inquiry:

We’re concerned about paid promotion optimization for a brand of products with low price elasticity. Currently we put them on discount when our competitors do. Now we’re wondering if this is the best strategy. How can we improve our data to make better decisions?

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2020 ANALYTICS PREDICTIONS AND PRIORITIES

By Thomas H. Davenport, Bill Franks, Drew Smith, Robert Morison, Dec 19, 2019

Each year, the International Institute for Analytics ends the year with a look at the latest analytics trends and the most pressing analytics challenges currently facing organizations. Our predictions are based upon our day-to-day work supporting and advising analytics leaders and organizations. We take advantage of the breadth of expertise and cross-industry perspectives we encounter every day from our clients, partners, and members of the IIA expert network. This is our 10th annual look toward the upcoming year, and our annual Predictions and Priority research brief and the associated webinar have become among IIA’s most popular content of the year. This year, we’ve stuck with our approach of augmenting each of our predictions with a specific priority for leaders to focus on as they attempt to address that prediction. As a result, each priority provides specific guidance as to how to best prepare for, and adapt to, its corresponding prediction.

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The Fuzzy Line Between Good and Evil Data Science

By Bill Franks, Sep 12, 2019

Available to Research & Advisory Network Clients Only

The vast majority of people building analytics and data science processes have every intention of being good and ethical. As a result, most potentially unethical and evil processes arise in situations where that wasn’t the intention. The problem is typically that proper focus and governance is not in place to keep analytics and data science processes on the side of good. On top of that, what is good and what is evil isn’t nearly as clear cut as we’d wish it to be.

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Mapping an Information Economy

By Doug Mirsky, Aug 16, 2019

Available to Research & Advisory Network Clients Only

The data warehouse revolution began in 1991 when Bill Inmon published Building the Data Warehouse. Inmon observed, early in that book, that every organization has a naturally occurring information economy, and that most naturally occurring information economies were inefficient, duplicative and prone to produce suboptimal decisions.

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Creating A Data Engineering Culture: What it is, why it’s important, and how, and how not, to build

By Jesse Anderson, Jul 31, 2019

Available to Research & Advisory Network Clients Only

Why do some analytics projects succeed while so many fail? According to Gartner analyst Nick Heudecker, as many as 85% of big data projects fail. However, the ROI from the other 15% that succeed is incredibly promising. With such a clearly high barrier to competency in executing big data strategies, there remains significant opportunity for first-mover advantage for enterprises that can crack the code to improving their outcomes. So, what can organizations do to increase their chances of big data success? Part of the answer lies in creating a data engineering culture. This is the necessary foundation underpinning a big data analytics proficiency and enables companies to outperform the competition.

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Portland 2019 Analytics Symposium: Event Summary

Apr 17, 2019

Available to Research & Advisory Network Clients Only

IIA’s 14th Analytics Symposium was held in Portland, Oregon, on March 12, 2019. This Symposium brought together leading analytics thinkers on the future of AI, data engineering, and analytics, along with analytics leaders from different industries, functions, and geographies to share insights and best practices.

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Inquiry Response: Occasion-Based Segmentation

By IIA Expert, Mar 25, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

We’ve gathered occasion-based customer segmentation data through a third-party survey firm, but now what? How we can better design and use surveys in general?

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Inquiry Response: Including Customer Lifetime Value

By IIA Expert, Jan 07, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

We have models to show propensity to buy, and now would like to include customer lifetime value. Do you have any suggestions on how to make this happen?

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Inquiry Response: Personalized B2B Sales Strategies

By Scott Friesen, Sep 10, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’d like to use data to increase efficiency within our global B2B sales team, both on the internal and the external sides. We’re interested in developing a personalized contact and sales strategy, moving beyond simple segmentation.

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Predictive Analytics World 2018

By Bill Franks, Jun 26, 2018

Available to Research & Advisory Network Clients Only

IIA attended the Predictive Analytics World (PAW) show in Las Vegas, June 6–7, 2018. This year the show had a new format called “Mega PAW” where a number of (previously individual) PAW shows were all housed together under one roof. Some of the keynotes were shared by all attendees, while the breakouts were segmented by topic. All of the sessions IIA attended were in the business track. In this event summary, the key points from each session attended will be provided, as will some commentary on IIA’s thoughts about the topic.

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