Research

Inquiry Response: Pricing Analytics Function in Retail Organizations

By Mike Gamage, Jul 01, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

What’s the right approach to pricing as an analytic function within a large retail organization? We refresh our elasticity models every few years, but is that enough?

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Portland 2019 Analytics Symposium Video: Matt Levinson

By Matt Levinson, Apr 17, 2019

Available to Research & Advisory Network Clients Only

Nike Gets Up and Running With Machine Learning and AI

Embarking on an AI journey starts with executive leadership and strategic vision. It requires alignment of the culture and capabilities. At Nike, the key elements have been business leaders wanting to be data driven, demanding deeper information, and being committed to enabling the organization.

The first step in getting up and running at Nike was unification of data science activities. For example, previous efforts were in silos by product group, such as a running app. This resulted in consumers having multiple Nike digital IDs. Having one ID per person was essential. Also important was unification of reporting so everyone at Nike was looking at the same numbers.

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Nearly 200 of IIA’s clients, analytics experts, and members of the analytics community gathered in Portland, Oregon this week for the spring Analytics Symposium. IIA also hosted its first Women in Analytics networking event, an interactive Analytics Workshop, and introduced two tracks of sessions to bring the most value to attendees. This blog covers key themes of the conference and highlights from each session.

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Inquiry Response: Developing a Global Insights Team

By IIA Expert, Feb 25, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

Recently some of our large global franchisees have reached out to headquarters for help getting their analytics organizations off the ground. The challenge is that these franchisees are independent companies with their own C-suites, so from a reporting structure they don’t work for us or have to listen to us. Do you have an advice for how to guide them?

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This article describes the potential for AI to augment risk estimation for both individual investors and financial market assets. AI processes vast amounts of a variety of data to identify patterns underpinning processes and metrics. Evolving data resources including digital touch points provide AI with attributes that can enhance risk estimation to ultimately augment elements of modern portfolio theory.

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Operational Excellence is the New Customer Intimacy

By Geoffrey Moore, Jul 24, 2018

Michael Treacy and Fred Wiersema argue that market leaders achieve competitive advantage by excelling in one of three value creation disciplines: product leadership, customer intimacy, or operational excellence. This blog discusses how digital transformation is rocking this institution and allowing operational excellence to trump customer intimacy.

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Predictive Analytics World 2018

By Bill Franks, Jun 26, 2018

Available to Research & Advisory Network Clients Only

IIA attended the Predictive Analytics World (PAW) show in Las Vegas, June 6–7, 2018. This year the show had a new format called “Mega PAW” where a number of (previously individual) PAW shows were all housed together under one roof. Some of the keynotes were shared by all attendees, while the breakouts were segmented by topic. All of the sessions IIA attended were in the business track. In this event summary, the key points from each session attended will be provided, as will some commentary on IIA’s thoughts about the topic.

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Inquiry Response: Getting Started With Decision Modeling

By IIA Expert, May 21, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

How does decision modeling factor into organizational design and our analytics efforts?

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Scaling Analytics at Instacart

By Che Horder, May 08, 2018

Available to Research & Advisory Network Clients Only

2018 Analytics Symposium – Santa Clara Session Recording

The Data & Analytics team at Instacart is responsible for delivering meaningful analyses that impact the decisions we make as a company. The team is at the center of an extremely data-driven company culture and there is nothing more important to the team than helping the company learn and make great data-driven decisions. The team found that over time, they accumulated chronic issues or obstacles in the environment that were hampering their ability to scale and deliver on our mission. These obstacles were monopolizing their time and reducing capacity to focus and be productive on Instacart’s core mission. Che discussed 1) what his team’s obstacles were, 2) why it is was critical to address them, and 3) how they have removed them.

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Who thought Domino’s Could be a Disruptor?

By Julia Oswald, May 08, 2018

Available to Research & Advisory Network Clients Only

2018 Analytics Symposium – Santa Clara Session Recording

How has Domino’s become such a dominating force in the Quick Serve Industry? Julia Oswald’s presentation shared the key drivers of this success. Domino’s broad strategy is to be a part of the disruption. The company has three key tenants to achieve this strategy:

1) Craft food that they are proud of, 2) Drive growth in the carryout business and 3) Aggressively innovate and invest in digital and in-house analytics. The progression of the Strategy and Insights department has been a crucial element across all three tenants of Domino’s strategy. Julia shared philosophies and some of the details about how the company has and plans to continue to be a disruptor in the category.

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