Research

Applying Data Governance 2.0: Best Practices to Business Intelligence Governance

Oct 19, 2021

Available to Research & Advisory Network Clients Only

Today’s Data Governance best practices are built on the lessons of decades of missteps and frustration. The new approach focuses on building lightweight user-centric approaches, enabled with robust and flexible tools. And these lessons and practices are directly transferred to BI Governance, where the explosion of users leveraging a vast array of self-service tools demands the right governance approach. In this webinar we will cover: - The key principles for driving effective BI Governance - How to leverage effective BI Governance to engages users - A framework for BI Governance connecting enterprise strategy to critical daily action

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Webinar: Embedded Analytics, The Logical Next Step

Aug 31, 2021

Available to Research & Advisory Network Clients Only

As companies seek to use advanced analytics to drive improved decision-making, knowing how and when to embed those analytics in business processes, in order to eliminate human variance and interference, becomes a critical skill. Embedded analytics raises a host of questions–how do you know your embedded analytics will make consistently superior decisions when compared to your company’s best decision-makers? And how do you address the naturally-arising concerns decision-makers have about being “replaced” by algorithms? Join Marc as he lays out the issues walks through the process and describes a framework for navigating this difficult transition.

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Webinar: Why People Analytics

Aug 10, 2021

Available to Research & Advisory Network Clients Only

As with all analytics, People Analytics starts with understanding the problem you’re trying to solve. How do you match the challenges in your people processes to your wider company ambitions, and how do you use analytics to improve those people processes in a way that improves your business? As with all data related to people, whether customers or coworkers, how do you do so in a way that respects privacy?

Join Dr. Tim Munyon, Associate Professor of Management at the University of Tennessee and Managing Partner at Red Castle Human Capital as he shares insights around these questions and more based on his research and client experience focused on people analytics.

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Webinar: Marketing Attribution In A Post Cookie World

Jul 27, 2021

Available to Research & Advisory Network Clients Only

Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many analytics teams, both Marketing Analytics and Enterprise Analytics teams, are still working on ways to manage this immense change. We have more time, but we need to use it wisely. Join Sara Stevens, Vice President, Digital Capabilities at Epsilon as she shares some proven approaches, with a focus on privacy first, identity over identifiers, and leveraging first-party data.

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Webinar: Supporting Data Literacy Efforts With Self-Service BI

Jun 18, 2021

Available to Research & Advisory Network Clients Only

There are many wrong ways to drive data literacy and only one right way - in context. Data Literacy efforts are only effective when they enable people to actively use and apply their new data literacy which they do when you put these programs in context. Join IIA and Metric Insights together with two deeply experienced leaders in Data Literacy at large companies as we share practical techniques to improve understanding and use data in the context of the business, the roles, and the organization.

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Webinar: Racial Equality in Analytics

Jun 09, 2021

Available to Research & Advisory Network Clients Only

In this webinar, the third in a series on Racial Equality in Analytics, Tamara DaCosta, HR Director, Reporting and Analytics HQ at Turner Construction Company, Diya Wynn, Sr Practice Manager, Emerging Technologies & Intelligent Platforms at Amazon Web Services, and Robert Cathey, Chief Data Officer/VP, Global Data Analytics Solutions, VSP Global will share their experiences as Black professionals who are leaders and practitioners in analytics. In addition to their experiences, they will share their thoughts on what companies need to do to improve the representation of Black analytics professionals through recruitment, retention and focused career development.

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Webinar: Closing the Analytical Talent Gap: An Executive’s Guide to Working with Universities

By Bill Franks, May 26, 2021

Available to Research & Advisory Network Clients Only

After spending several years answering almost daily emails and telephone calls from business managers asking for staffing help and aiding fellow academics with their analytics teaching needs, Dr. Jennifer Priestley of Kennesaw State University and Dr. Robert McGrath of the University of New Hampshire have captured those learnings in a recently released book entitled: Closing the Analytics Talent Gap: An Executive’s Guide to Working with Universities. The book builds a bridge between university analytics programs and business organizations. It promotes a dialog that enables executives to learn how universities can help them find strategically important personnel and universities to learn how they can develop and educate this personnel.

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Webinar: Architecting a Modern Analytics Tech Stack

By Kenneth Sanford, Drew Smith, May 05, 2021

Available to Research & Advisory Network Clients Only

Buy or build? Cloud or on-prem? Packaged analytics software of custom Python? These are false choices. No business can afford to think of these choices in a binary way. The challenges in terms of business opportunities, talent constraints, compute trade-offs and data availability are highly situational, and each company needs to architect its stack for its needs. Ken Sanford shares his deep experience, as well as some provocative and effective frameworks for making the best choices for your firm, informed by your needs, not by sales pitches and feverish hype.

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2021 Virtual Spring Analytics Symposium: Opening Remarks (Jack Phillips, Alistair Croll)

By Jack Phillips, Apr 26, 2021

Available to Research & Advisory Network Clients Only

Jack Phillips and Alistair Croll will set the stage for the day’s agenda. Jack will kick off the event and share insights from season 1 and 2 of IIA’s Leading Analytics podcast. Alistair will provide a sneak peek at concepts from his new book (co-authored with Emily Ross) Just Evil Enough: How subversive thinking can deliver the results you need. Mixing behavioural psychology, game theory, and lessons from the world’s most iconic brands, Alistair will show you how to create the right attention to help your projects succeed.

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2021 Virtual Spring Analytics Symposium: You (and Your Customers) Are Not So Smart (David McRaney)

By David McRaney, Apr 26, 2021

Available to Research & Advisory Network Clients Only

Enabling data-driven decision making and building a data-driven culture are critical for analytics success, yet these remain elusive and difficult-to-realize objectives. David will explain why overcoming the pitfalls of cognitive biases, logical fallacies, and faulty heuristics requires the recognition that reason and reasoning are different aspects of the human mind. Once you understand that, you can better navigate your constant need to rationalize and explain yourself to yourself and others so you can make better decisions and judgments, instead of what you usually do: make the choices that are easiest to justify instead of the ones that are more efficient, more productive, and generate more happiness. With a better apprehension of how human decision-making truly works, you will be equipped to face the challenges motivated reasoning and cognitive biases present to organizations striving to leverage data and advanced analytics.

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