Research

Inquiry Response: When Analytics Demand Grows Too Big for a Business Unit

By IIA Expert, Jul 15, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

I manage our analytics team, and it has always in the marketing function. Now other business functions are interested in analytics too. How can I configure analytics to service the growing enterprise-wide needs?

Read More »

Inquiry Response: Pricing Analytics Function in Retail Organizations

By Mike Gamage, Jul 01, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

What’s the right approach to pricing as an analytic function within a large retail organization? We refresh our elasticity models every few years, but is that enough?

Read More »

Inquiry Response: The Gap Between Buzzwords and Reality

By IIA Expert, Jun 17, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

Leadership is disheartened because they don’t see enough movement with advanced analytics and artificial intelligence (AI), and we’ve been mandated to set up an AI COE. The problem is that their examples of AI are really examples of automation. There’s a gap between technology awareness and reality. How do we work around this?

Read More »

Inquiry Response: Where Machine Learning Can Help with Decision Making

By Blake Johnson, Jun 10, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

What are use cases where machine learning (ML) delivers the best decisions and performance? Vendors are peddling their ML solutions, and because it’s sexy right now, they’re gaining traction with executives being told outside ML algorithms will outperform on every data problem.

Read More »

Inquiry Response: Upgrading to Data Vault

By Eddie Satterly, Jun 03, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

We’re planning to upgrade from Oracle DW to SAP Hana. For non-SAP legacy data, we’re leaning toward a traditional enterprise data warehouse (EDW), perhaps structure using Data Vault methodology. What are your thoughts on this approach?

Read More »

Inquiry Response: Thoughts on Analytics Maturity in the New World of AI

By IIA Expert, May 27, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

My organization sits at the upper end of the analytics maturity curve: we’re doing predictive and prescriptive work, particularly with image recognition technology. I’d like to have a better sense of how we compare to others, especially now that approaches have become more advanced across the board.

Read More »

Inquiry Response: Tips for Building Marketing Mixed Models

By IIA Expert, May 13, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

After using an outside vendor to build our marketing mixed models, we’re going in-house to leverage our particular business expertise to improve the models. What should we be thinking about given that we use a Bayesian hierarchical time series model and we want to understand the impact of marketing spend at our stores nationwide?

Read More »

Inquiry Response: Agile For Analytics

By IIA Expert, Apr 22, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

We use an Agile-like methodology for analytics projects and are always looking for ways to improve our execution and speed. Do you have any advice?

Read More »

Inquiry Response: Engaging the Business in a Decentralized Environment

By IIA Expert, Apr 15, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

In our centralized analytics organization, we don’t want to duplicate work that the business units (BUs) are doing, yet we also don’t want to leave analytics gaps either. What’s the best way to partner with the BUs to ensure the best outcomes?

Read More »

Inquiry Response: Cultivating Meaningful Data Stewardship

By IIA Expert, Apr 08, 2019

Available to Research & Advisory Network Clients Only

Inquiry:

Do you have advice on cultivating data stewardship, especially when it comes to customer profile data?

Read More »