Building a Storytelling Culture Inside Data and Analytics


Let’s start with why storytelling matters in data and analytics. Brad Lemons, the SVP of Customer Insights and Analytics at Nationwide Insurance, is known to say to his team, “If you can’t sell your insights, they are worthless. Storytelling is not an option, it is a requirement.” Likewise, Scott Berinato argues that storytelling is one of six “musts” for a strong data science organization. But it persists nonetheless as an unresolved competence gap with only a few shining examples.

Storytelling reveals data insights and analytics science. After completing the rigorous problem-solving and

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