Atlanta 2018 Analytics Symposium Video: Paul Ballew

Leveraging Data and Analytics to Drive Transformation

Paul Ballew – Vice President and Global Chief Data & Analytics Officer, Ford Motor Company

Data and analytics are gaining traction as more of a business need than a business want. At Ford, the transformation of the company is being led by the use of analytics to increase efficiency and enhance the customer experience. Paul Ballew discusses how data and analytics must “up” its game to drive transformation.

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