A Framework For Prioritizing Analytics Efforts

Project prioritization is one of those activities that seems simple and straightforward on the surface, but scratch at it just a little and hidden complexities are quickly revealed. While there is general agreement that “good” prioritization contributes to the overall effectiveness of an analytics function, rarely is any effort taken to define “good” and map out an agreed-upon approach to get there. The obvious outcome of a prioritization process that lacks intentionality is general chaos — analytics teams are overwhelmed and expressing a need for more resources, business leaders are frustrated that their needs aren’t being met, the loudest

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