A Decade of IIA

We co-founded the International Institute for Analytics in 2010. Since it’s now 2020, our sophisticated math skills tell us that IIA has been around for about a decade—although our first full year of operation was in 2011. We thought it might be interesting to reflect on the state of the field that IIA addresses and how it has changed over time.

What to Call It?

First, a few reflections on the term “analytics.” By 2010, Tom had published a Harvard Business Review article and co-authored a book, both entitled “Competing on Analytics.” It seemed obvious that our

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