2021 Virtual Spring Analytics Symposium: Opening Remarks (Jack Phillips, Alistair Croll)

Jack Phillips and Alistair Croll will set the stage for the day’s agenda. Jack will kick off the event and share insights from season 1 and 2 of IIA’s Leading Analytics podcast. Alistair will provide a sneak peek at concepts from his new book (co-authored with Emily Ross) Just Evil Enough: How subversive thinking can deliver the results you need. Mixing behavioural psychology, game theory, and lessons from the world’s most iconic brands, Alistair will show you how to create the right attention to help your projects succeed.

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