2020 Virtual Analytics Symposium: On Trust (Alistair Croll)
All business is digital. This is a simple matter of physics: Atoms are full of friction; bits are abundant and limitless. Analytics is the job of measuring those bits, and acting on what’s learned in ways that improve the business. That’s why companies that rely on data-driven iteration beat those who shoot from the hip.
But as we rely on data for insight and improvement, analytics and machine learning can look like a black box, making customers feel like tech is being used on them, rather than for them. Companies will have to rethink their