International Institute for Analytics

Despite there being a broad range in the types of Content Marketing campaign types, there is a very powerful common thread around generating high quality content that motivates an authentic customer response and leads to greater engagement, loyalty, sales and satisfaction.

This is our 9th annual look forward into the upcoming year, and the annual Predictions and Priority research brief and the associated webinar have become among IIA’s most popular content of the year. As in the past few years, we have augmented our predictions by also providing some specific priorities for leaders to focus on as they attempt to address each prediction. Therefore, each priority provides specific guidance as to how to best prepare for, and adapt to, its corresponding prediction.

VSP established a central analytics group three years ago with the mission of empowering and enabling data management and analytics across the enterprise. That didn’t mean performing analytics for the entire organization, but rather shaping how analytics are performed by managing data more centrally, migrating to consistent technology platforms, promoting best practices, and scaling up analytics talent.

Inquiry:

We’re a new enterprise analytics team with the goal of connecting disparate analytics teams within the businesses and integrating our analytics solutions into business processes. We’re looking toward creating a liaison role between us and the businesses. Is this a good idea?

This paper is the second in a series of focused discussions on the most interesting, cutting-edge, impactful data and analytics advances that can benefit the Operational Analytics Team in support of the Marketing Professional and partner organizations like Finance, Operations, Product Design, Project Management and Technology.

Inquiry:

What are some best practices when it comes to applying machine learning to image recognition?

Inquiry:

We’re in the insurance industry and are interested in identifying other sources of data that could help us inform which companies may be more interested in our offerings than others. We already have the standard financial information that everybody can get. Any ideas on alternative data sources that might be helpful for us?

If you want to hire students from universities with strong analytical skills, you need to know the landscape of available programs and skills. For companies hiring graduates of analytics master’s degrees in business schools, it’s important to be aware of the differences among programs. This blog discusses the skills you should consider when hiring analytics graduates.

Learn strategies to motivate, coach and train the “demand” side of the analytics partnership to ask better questions, make better decisions, and do their jobs more efficiently using data and advanced analytics.

Inquiry:

We have a new analytics team that I’m trying to transition to Agile. Unfortunately, the data scientists in particular have no experience with Agile and are resistant.