Research & Insights

Data and Analytics Trends Impacting Marketing - PART 3: CONTENT MARKETING

By Michael Koved, Dec 12, 2018

Available to Research & Advisory Network Clients Only

Despite there being a broad range in the types of Content Marketing campaign types, there is a very powerful common thread around generating high quality content that motivates an authentic customer response and leads to greater engagement, loyalty, sales and satisfaction.

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2019 Analytics Predictions and Priorities

By Bill Franks, Thomas H. Davenport, Robert Morison, Dec 10, 2018

Available to Research & Advisory Network Clients and Professional Members

This is our 9th annual look forward into the upcoming year, and the annual Predictions and Priority research brief and the associated webinar have become among IIA’s most popular content of the year. As in the past few years, we have augmented our predictions by also providing some specific priorities for leaders to focus on as they attempt to address each prediction. Therefore, each priority provides specific guidance as to how to best prepare for, and adapt to, its corresponding prediction.

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Consultative Analytics at VSP Global

By Robert Morison, Dec 06, 2018

Available to Research & Advisory Network Clients Only

VSP established a central analytics group three years ago with the mission of empowering and enabling data management and analytics across the enterprise. That didn’t mean performing analytics for the entire organization, but rather shaping how analytics are performed by managing data more centrally, migrating to consistent technology platforms, promoting best practices, and scaling up analytics talent.

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Inquiry Response: The Role of the Analytics Catalyst

By Blake Johnson, IIA Expert, Dec 03, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re a new enterprise analytics team with the goal of connecting disparate analytics teams within the businesses and integrating our analytics solutions into business processes. We’re looking toward creating a liaison role between us and the businesses. Is this a good idea?

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Data and Analytics Trends Impacting Marketing, Part 2: Customer Identification

By Michael Koved, Nov 28, 2018

Available to Research & Advisory Network Clients Only

This paper is the second in a series of focused discussions on the most interesting, cutting-edge, impactful data and analytics advances that can benefit the Operational Analytics Team in support of the Marketing Professional and partner organizations like Finance, Operations, Product Design, Project Management and Technology.

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Inquiry Response: Machine Learning for Image Recognition

By IIA Expert, Nov 26, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

What are some best practices when it comes to applying machine learning to image recognition?

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Inquiry Response: Thoughts on Gathering Alternative Data for B2B

By IIA Expert, Nov 19, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We’re in the insurance industry and are interested in identifying other sources of data that could help us inform which companies may be more interested in our offerings than others. We already have the standard financial information that everybody can get. Any ideas on alternative data sources that might be helpful for us?

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The State of Analytics Degrees in Universities

By Thomas H. Davenport, Nov 15, 2018

If you want to hire students from universities with strong analytical skills, you need to know the landscape of available programs and skills. For companies hiring graduates of analytics master’s degrees in business schools, it’s important to be aware of the differences among programs. This blog discusses the skills you should consider when hiring analytics graduates.

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Phone Briefing: Demand, Supply, and Your Information Economy

By Jack Phillips, Nov 13, 2018

Available to Research & Advisory Network Clients Only

Learn strategies to motivate, coach and train the “demand” side of the analytics partnership to ask better questions, make better decisions, and do their jobs more efficiently using data and advanced analytics.

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Inquiry Response: Easing the Transition to Agile for Model Development

By IIA Expert, Nov 12, 2018

Available to Research & Advisory Network Clients Only

Inquiry:

We have a new analytics team that I’m trying to transition to Agile. Unfortunately, the data scientists in particular have no experience with Agile and are resistant.

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