Where Do You Stand: Analytics Leaders and Laggards
Mar 20, 2017
By Lisa Morgan, All Analytics
IIA’s research included 11 different industries and sectors, in addition to digital natives. The poster children included Google, Facebook, Amazon, and Netflix. From Day 1, data has been their business and analytics has been critical to their success.
Different organizations and individuals have different opinions about what an analytics maturity model looks like. IIA defines five stages ranging from “analytically impaired” (organizations that make decisions by gut feel) to “analytical nirvana” (using enterprise analytics).
“Data-first companies haven’t had to invest in becoming data-driven since they are, but for the companies that aren’t data-first, understanding the multi-faceted nature of the journey is a good thing,” said Daniel Magestro, research director at IIA. “There’s no free lunch, no way to circumvent this. The C-suite can’t just say that we’re going to be data-driven in 2017.”