Portland 2019 Analytics Symposium Video: Matt Levinson

Nike Gets Up and Running With Machine Learning and AI

Matt Levinson – Personalization Data Science Director, Nike

Embarking on an AI journey starts with executive leadership and strategic vision. It requires alignment of the culture and capabilities. At Nike, the key elements have been business leaders wanting to be data driven, demanding deeper information, and being committed to enabling the organization.

The first step in getting up and running at Nike was unification of data science activities. For example, previous efforts were in silos by product group, such as a running app. This

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