Measuring Analytics

A MARKET STUDY EXAMINING HOW ANALYTICS ORGANIZATIONS MEASURE INTENT, PERFORMANCE, RESULTS, AND HEALTH

Introduction

In November 2017, IIA published the multipart research brief “Improving Analytics Measurement.” Our objective was to take the pulse of analytics measurement practice, including finding patterns of metrics usage and identifying innovative and useful metrics. Consult the brief for a range of analysis and recommended actions on improving analytics measurement.

For that research, 19 organizations participated in a predominantly qualitative survey of how they measure the work of analytics in their enterprises (we did not ask respondents to exhaustively list metrics

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