Inquiry Response: Moving Toward Real-Time Responsiveness

Inquiry:

We’re in the digital entertainment industry, which requires high responsiveness to feedback so that we can continually improve the user experience. What investments can we make that will scale, particularly in terms of supporting real-time analytics?

Response:

THE BIG IDEAS:

  • Investment areas
  • Flexibility in tools
  • Shorten feedback loops

INVESTMENT AREAS

Consider the following investment areas because they will age well and scale well:

  • Applied predictive analytics and machine learning: There’s a massive amount of activity

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