Inquiry Response: Cultivating Meaningful Data Stewardship

Inquiry:

Do you have advice on cultivating data stewardship, especially when it comes to customer profile data?

Response:

THE BIG IDEAS:

  • Democratization
  • Guard rails
  • Consumer flexibility

DEMOCRATIZATION

Data stewardship, as opposed to data governance, is the cultivation of the business value of data and the way that you take care of, share, and protect data through a community of stewards. Ideally, this is not associated with IT.

In strict data environments, the central organization defines the rules and imposes

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